How to Market Your Luxury Home to Out-of-State Buyers

How to Market Your Luxury Home to Out-of-State Buyers

Your luxury home is more than just a dwelling; it’s an embodiment of elegance, comfort, and class. And with the real estate market ever-evolving, it's not just the locals who could be interested in such properties but buyers from different states, or even countries. The task, however, is how to catch their eyes and make them see the same value in your residence as you do. This guide, rooted in insights from Waypoint Inspection, is tailored to help you market your luxury property to an out-of-state audience. We’ll delve into pivotal steps, from finding the right agent to priming your property to perfection.

1. Hiring Your Agent: The Crucial First Step

Choosing the ideal real estate agent isn't just about picking someone to sell your home; it's about forming a partnership with a professional who understands your goals and has the expertise to bring them to fruition.

Importance of choosing the right real estate agent:

Your luxury home is unique, and so should be the strategy to market it. The right agent can tailor a marketing plan specific to your home, ensuring it stands out to out-of-state buyers.

Questions to ask potential listing agents:

Before settling on an agent, it's essential to ask specific questions to gauge their fit for your specific needs. Consider inquiries like:

  • How will you target out-of-state buyers?
  • Do you have experience working with out-of-state buyers?
  • Can you provide examples of recent properties sold in my area?
  • Are there specific property improvements you'd recommend for my home?
  • What is your proposed marketing strategy for my luxury home?

Reviews and Feedback:

While the agent might answer all your questions perfectly, it's equally important to verify their claims. Checking their online reviews and feedback from past clients can offer insights into their reputation and success rate.

2. Preparing Your Home: Crafting an Irresistible Ambiance

To captivate the attention of out-of-state buyers, your luxury home should not just be visually appealing, but it should resonate with a sense of welcome and warmth. Here's how to achieve that.

Cleaning, Painting, Organizing:

The first step is to ensure your home looks pristine. This involves deep cleaning every nook and cranny, applying fresh coats of paint where needed, and organizing each space to maximize its appeal.


Out-of-state buyers would want to envision themselves in the property. Hence, it's essential to remove personal belongings, creating a neutral yet inviting environment.


Home staging is an art. It can significantly enhance the visual appeal of a space. From picking the right furniture to setting it up in a way that highlights the strengths of your home, staging is a game-changer.

Potential Benefits of a Pre-Listing Inspection:

A pre-listing inspection could be beneficial, as it gives a clear picture of the property's current state. Any potential issues can be addressed before listing, ensuring no unpleasant surprises for potential buyers.

3. Photos & Virtual Tours: Capturing the Essence of Your Home

In today's digital age, a picture isn't just worth a thousand words—it's potentially worth a sale. And for out-of-state buyers who might not have the luxury of visiting in person, images and virtual tours are the windows to your property's soul.

Emphasis on High-Quality Property Photos:

The aesthetics of your luxury home should shine through every image. That means having photos that capture its essence in the best light—quite literally.

Importance of Staging, Proper Lighting, and Professional Photography:

Before the camera even clicks, the stage should be set. This goes back to the importance of home staging to highlight the property’s best features. Combine that with optimal lighting and the skills of a professional photographer, and you’ve got a recipe for compelling visuals.

Virtual Tours – The Game Changer:

Virtual tours allow potential buyers to explore properties from the comfort of their homes, making them invaluable tools for attracting out-of-state clientele. A system like Matterport can offer immersive 3D experiences, allowing buyers to navigate through your home as if they were physically there.

4. Knowing Your Buyer: Targeting with Precision

Every marketing strategy thrives on understanding its audience. In the context of luxury homes, knowing who the potential out-of-state buyer is can be pivotal.

Identifying the Profile of the Ideal Out-of-State Buyer:

Is the potential buyer looking for a serene vacation home, or are they a family aiming to relocate to the suburbs? Understanding such distinctions helps sharpen your marketing strategies.

Adjusting Marketing Strategies:

Once you have a clear profile of the potential buyer, you can tailor your marketing messages. For example, a vacation home buyer might be more intrigued by features like a serene view or proximity to tourist attractions. In contrast, a family relocating would prioritize aspects like neighborhood quality and nearby schools.

5. Create Your Internet Presence: Making Your Luxury Home Virtually Irresistible

In this era, having an internet presence isn’t optional—it’s mandatory, especially when courting out-of-state buyers.

Listing Property Online:

Using platforms like Zillow and can amplify the visibility of your property. But it’s not just about listing; it’s about creating compelling listings. This is where your high-quality photos, virtual tours, and a well-crafted property description that highlights the unique selling points come into play.

Crafting Messages for Out-of-State Buyers:

Your online listing should not only detail the features of your property but also paint a picture of the life out-of-state buyers can envision there. This could involve emphasizing the tranquility of the area, the cultural richness of the neighborhood, or the convenience of the location in relation to major hubs or attractions.

6. Create Your Marketing Strategy: Elevating Your Property's Digital Footprint

Once the groundwork of understanding and profiling your home is done, it's time to broadcast its appeal to the world—or, more specifically, those out-of-state buyers hungry for a property like yours.

Exploring Digital Advertising Avenues:

Digital advertising isn't just about reaching a wide audience; it's about reaching the right audience. By harnessing the power of online platforms, you can directly target those who are most likely to be interested in your luxury home.

Possible Platforms:

While there are countless platforms available, a few stand out for real estate:

  • Zillow & These are the premier digital platforms for real estate. Not only do they offer listing services, but they also provide advertising options tailored for high-end properties.

  • Facebook Ads: With its vast user base and intricate targeting capabilities, Facebook is a hub for connecting with potential out-of-state buyers. From demography to interests and behaviors, you can fine-tune your campaign to reach the ideal prospect.

Leveraging Expertise:

While one might be tempted to venture into digital advertising alone, there's much to be said about expertise. Your agent might come equipped with personal strategies that have proven effective in the past. Alternatively, hiring professionals who specialize in digital real estate marketing can bring a blend of experience and innovation to your campaign.

7. Final Thoughts: Bridging the Distance in Luxury Home Selling

In the evolving landscape of real estate, the importance of targeting out-of-state buyers has become increasingly evident. With the world turning more digital by the day, geographical boundaries seem to blur, bringing forth opportunities that were previously overlooked or deemed challenging.

Steps Recap:

  • Find the Right Agent: Your partnership with an adept agent is the foundation of this journey. Their experience, network, and strategies are invaluable assets.

  • Build Your Home's Profile: From capturing its essence through photos and virtual tours to understanding the prospective buyer's psyche, creating a compelling home profile is paramount.

  • List Online with Precision: Platforms like Zillow,, and others offer a virtual stage. But it's not just about being present; it's about shining through with high-quality listings tailored for out-of-state buyers.

  • Target and Execute a Robust Marketing Strategy: The digital world offers countless avenues. With a well-crafted strategy, leveraging platforms and expertise, your luxury home will resonate with those looking to find their dream dwelling beyond their current state.

The sale of a luxury home is more than a transaction—it's an experience, a story. By implementing these steps, you’re not only marketing a property; you're curating a narrative that appeals to out-of-state buyers, inviting them to be a part of the tale. With commitment, expertise, and a touch of digital savvy, your luxury home can find its rightful owner, no matter where they currently reside.

Work with Suzanne and Chad Team

The Suzanne and Chad Team, with Suzanne's 20+ years of expertise as a CPA and acclaimed Real Estate Agent and Chad's rich background in sports entertainment, stands as eXp Realty's top-ranking domestic team in 2023, offering unparalleled expertise in vacation rentals, relocations, and more across Central and Southeast Florida. Interested in Florida real estate? Contact us today and we’ll be happy to help you find your dream Florida home!

*Header photo courtesy of Suzanne and Chad Team

Work With Us

Our wide-ranging skillset includes being excellent communicators, strong negotiators and robust marketers. Suzanne and Chad Team have the unique ability to structure and navigate complex deals while providing an overall exceptional client experience.

Follow Us on Instagram